Abstract
This article is dedicated to corporate design and its impact on online users. It contains definitions of basic concepts and terms of corporate identity. Particular attention is then paid to corporate design and its features - name of the company, slogan, logo, corporate colors, typography, mascot and signature tune. In the main part of article we present the algorithm which should help small and starting online companies to create their own logo without help of professional designers.
Highlights
We come across hundreds of different signs of companies’ activities
We decided to use the definition of corporate identity that consists of four parts and besides corporate culture, corporate communication, and corporate design it contains corporate product as well
Shapes and even fonts affect our perception of the logo as a part of corporate design
Summary
We come across hundreds of different signs of companies’ activities. It is products that meet customer needs. Some authors present the fourth part of corporate identity – corporate product [2]. Product is one of the core stones of the marketing, we consider it as a part of corporate identity. There are dozens of examples that prove that corporate product should be considered as a part of corporate identity. We decided to use the definition of corporate identity that consists of four parts and besides corporate culture, corporate communication, and corporate design it contains corporate product as well
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