Abstract
The article discusses the principles of logo (verbal trademark) design based on the figurative characteristics and emotional component of the word using student works as an example. The importance of working not only with the form but also with the content of the logo is highlighted, and the application of similar principles in corporate identity development to create a unique graphic image is addressed in the context of development of professional graphic design skills in students.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
