Abstract

In this Chapter, supply chain management is presented as a strategic approach for retail companies. With a focus on logistics activities, efficient consumer response is discussed as a collaborative approach to supply chain management. Information technology is a major enabler for supply chain activities. Therefore, the general principles of information management in retail companies, in the logistics context, are outlined.KeywordsInformation ManagementSupply Chain ManagementOrder QuantitySupply Chain ActivityRetail CompanyThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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