Abstract
The goal of this research paper is to explore logistics strategy as a competitive tool for firm performance; the moderating effect of effectiveness of customer service: by presenting academic and practical advantages by explaining the preceding and suggesting a forward-looking research agenda based on a conceptual framework for competitiveness in logistics strategy. For support today's logistics managers and scholars, a literature review is established for scrutinize what was previously studied and what needs to be examined. From a focal firm perspective, the research expands the understanding of logistics strategy as a competitive tool while linking customer service effectiveness and the limitations for eventual research.
 Design/Methodology/Approach: This study utilizes a systematic literature review to design a suggested conceptual framework for a research agenda on a competitive tool for firm performance on the subject of logistics strategy; the moderating effect of effectiveness of customer service.
 Findings: The research paper provides insights into deficiencies in the current logistics strategy literature. The research paper explicitly recommends exploring the logistics strategy as it relates to expected and actual performance moderated by the effectiveness of customer service.
 Research limitations/implications: This article makes several unique literature contributions. First it offers the first comprehensive concise overview of the core concepts used for the logistics strategy in the current research. Next, three particular strategies that influence firm performance are examined. Third it explores the customer service effectiveness' moderating effect. Fourth as a competitive tool unnoticed problems are then exposed as ideas for potential research in logistics strategy. Eventually, when carrying out a similar exercise, the approach used to perform the systematic literature review can be used as a model for potential researchers.
 Practical implications: Contemporary research is aimed at providing a research group that address the needs of modern corporate executives.
 Originality/value: As a competitive tool for firm performance, the article presents a suggested conceptual framework for logistics strategy; the moderating effect of customer service effectiveness.
Highlights
Through developments in communication and transportation technologies, the value of logistics has expanded exponentially
When process strategies, market strategies, as well as information or channel strategies are integrated with the general logistics strategy with a strong focus on customer service, logistics leads to the competitive responsiveness of the company
Improving distribution timeliness in logistics networks inevitably results in increased customer satisfaction
Summary
Through developments in communication and transportation technologies, the value of logistics has expanded exponentially. When process strategies, market strategies, as well as information or channel strategies are integrated with the general logistics strategy with a strong focus on customer service, logistics leads to the competitive responsiveness of the company. The need for such a high level of customer service drives management to create a wellconsidered and synchronized logistics strategy which maximizes efficiency, customer emphasis and dissemination of information across the network (Kohn, McGinnis & Kara, 2011). Reliable logistics systems are crucial to maintaining high customer service levels
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