Abstract
Logistics and supply chain management is an area that evolved deeply in the past years, integrating developments of other areas of knowledge, both entrepreneurial and general. In this paper, a perspective of the evolution of logistics and supply chain management is somehow designed. Traditionally, one may find logistics and supply chain management in friction with marketing and claiming for its own space. Nowadays, it seems difficult to see internal (logistics) versus external (marketing) wars and different orientations between marketing and logistics because they are both service and relations oriented. Simple transactions have been substituted, long time ago, for sustainable relations in the area of logistics and supply chain management. Finally, a more service oriented logic has been the footprint of logistics and supply chain management in current days and not, as pretended for some current rows of investigation, a simple transaction approach under a goods dominant logic. Logistics and supply chain management is nowadays in parallel with an S-D logic (service dominant logic) because it is an area where relations matter, where sustainable links between networks of companies are crucial and where service is key in order to accommodate the contemporary thoughts and practices in the area. The main purpose of the paper is to stress the point that logistics and supply chain management is an area of service and value creation (or co-creation) and not a simple area of goods exchange and simple transactions.
Highlights
The structure of the paper is divided in three parts: a) the first one with the major evolutions of logistics and supply chain management; b) the second one containing the movement towards relations between companies instead of a narrow view of goods exchange; and c) the third one mainly with the integration of logistics and supply chain management in a service movement and in parallel with others like the Service Dominant Logic (S-D logic)
Methodology is totally based on an interpretative qualitative paradigm and the paper is the result of a process of several readings, debates and classes taught to executives and professionals of the field of logistics and supply chain management
These evolutions in the market demonstrate the accuracy of the current logistical frontier logic, even more in its extended version, i.e., the supply chain or network arrangement, where the developments have already incorporated both the need for a response to various legitimacies and paradigms and the need to work on relations as a way of capturing, retaining and distributing value [19]
Summary
The structure of the paper is divided in three parts: a) the first one with the major evolutions of logistics and supply chain management (point number 3); b) the second one containing the movement towards relations between companies instead of a narrow view of goods exchange (points number 4 and 5); and c) the third one mainly with the integration of logistics and supply chain management in a service movement and in parallel with others like the Service Dominant Logic (S-D logic) (point number 6). The paper contains this small abstract as a synthesis and a short debate in terms of conclusion. Litative paradigm and the paper is the result of a process of several readings, debates and classes taught to executives and professionals of the field of logistics and supply chain management
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