Abstract
Under Chinese business transformation and logistics outsourcing context, the importance of market orientation and synergistic collaboration are highlighted. Market orientation facilitates firm performance, but how to achieve it becomes a dilemma for firms and research scholars. Particularly with the increasing market competition, business transformation pressure and development of logistics outsourcing, more and more companies achieve market-oriented goals with logistics companies. Based on two cases study and resource-based theory and synergy theory, this paper constructs measurement of logistical synergistic capability and proposes a conceptual framework of its mediating effect on the relationship between market orientation and performance.
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