Abstract
This paper analyzes the propensity of business school alumni to give (or not give) cash donations to their alma mater. A utility maximization model is estimated using logistic regression and survey sample data of 1955–56 to 1990–91 graduates of a large US category I Carnegie Foundation research doctorate public university. Maximum likelihood estimates of the model parameters fitted the observed data well. The probability of alumni giving has positive and strong associations with: specific fields of major; time since alumni graduated; other family members graduating from this university; children who are 18 years or older not residing at home; number of other cash-giving alumni known; household income levels; occupations of alumni and spouses; giving of cash gifts to other educational institutions and a number of charitable organizations with global outreach; charitable volunteering of time; availability of matching gift programmes at work; and how alumni view their educational experiences at the business ...
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