Abstract
Affective congruency effects are often investigated using the evaluative decision task. It was predicted that uncertainty about the location of stimulus presentation moderates the strength of affective congruency effects in this task. In line with this hypothesis, effects of affective congruency were observed in two experiments only if locational uncertainty about the target location required participants to distribute their attention evenly over the visual field. Inducing certainty about the target location allowed participants to narrow their attentional focus and to suppress the influence of irrelevant distractor words. The results suggest that affective congruency effects in the evaluative decision task are not exclusively based on automatic processes, but also depend on a strategic and flexible allocation of attention.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
