Abstract
Location data is now a valuable commodity in our perpetually active, always-connected world. By capitalizing on its potential, businesses may boost operations, increase customer engagement, gain an edge in the marketplace, and open a treasure chest of opportunities. In this article, we'll take a peek at how location tracking has changed modern business, how it's used in different industries, and what moral dilemmas occur from utilizing it. Use of a smartphone's real-time geodata for the purpose to offer information, entertainment, or security is known as location-based services (LBS). Customers can use their services to check in at a variety of locations, including cafes, shops, concerts, and restaurants. Businesses tend to offer incentives, such as discounts, coupons, or prizes, to customers who check in at their venues.
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