LOCATION OF THE FLOWER SHOPS ON CENTRAL SHOPPING STREETS

Abstract

The results of the author's study on the location of the flower shops on Central Shopping Streets (C. S. S.) are summarized as follows: 1) Flower shops have a character both of the stores which deal with the ordinary shopping goods and of the stores which deal with necessaries of life, and are linked more closely to the consumers of great cities than those of smaller cities or the country, indicating the cultural level of the consumers there. Flowers are sold to other merchants who need flowers (31%), to ordinary customers at the store (29%), and to those who take lessons in flower arrangement or ikebana (40%). 2) Flower shops in the suburban areas of great cities are generally located on convenient spots, e. g., near the markets or before the stations. However, as the city population increases, the flower shops are inclined to be located at the end of the C. S. S. But in smaller cities, they tend to be found in the center of the C. S. S. In the cities. The flower shops are not generally located on C. S. S. in the cities with more than 400 thousand population. 3) Ratio of the peak land values of the flower shops to that in the city regions is estimated to be 80-90% in smaller cities, 60-70% in medium-sized cities, and 30-50% in larger cities. 4) The flower shops located on the business centers in larger cities and great cities sell most of the flowers to those who need flowers for their business, and their size is usually bigger and less influenced by their location than the flower shops near the stations or on the shopping streets. They are closely linked to the temples, hospitals, movie theaters and undertakers.