Location-dependency and sociodemographics on sustainable festival and at home behaviours

Abstract

ABSTRACT Festivals are large scale events that can have profound impacts on the host communities. Using the sustainable consumption framework to assess the sociodemographic characteristics of sustainably-minded event attendees, this paper determines the relationship between both at home and while-travelling sustainability practices by gender, socioeconomic status, and family status. Using a factorial repeated-measures ANOVA from 424 renaissance festival attendee surveys, this study shows that Faire attendees are more engaged in sustainable behaviours at home than while travelling, and that women outscored men on 11 of the 14 behaviours analysed. This paper also provides practical applications of the study findings.