Abstract
Based on the current status of the development of equipment manufacturing enterprises, the main influencing factors and main evaluation indicators of the equipment manufacturing enterprises in the context of dual-channel marketing are analyzed and determined. According to the organizational layout and transaction form of equipment manufacturing enterprises, the problem of equipment manufacturing enterprise location decision-making with online channel and offline channel trading mode is divided into two categories. One is the single-plant location decision problem, and the other is the multiplant location decision problem. In the single-plant location decision problem, we have established the conceptual model and mathematical model. Based on prospect theory, we use multicriteria decision-making method to quantify and standardize the evaluation index and determine the reference value, and the priority of the scheme is determined according to the final comprehensive value. In the multiplant location decision problem, we have established the conceptual model and the logical model and established the mathematical model with the goal of minimizing the cost and time. Finally, an example is given to solve the location problem of single plant and multiple plants. The feasibility of the model is proved by the solution and verification.
Highlights
The rapid change of information technology promotes the intelligent development of manufacturing industry
Equipment manufacturing enterprises must be transformed and upgraded in time to meet the diversified demand of customers
We considered location decision-making on the view of suppliers, producers, online consumers, and offline consumers; there are four participants as decision-makers to get satisfaction
Summary
The rapid change of information technology promotes the intelligent development of manufacturing industry. Equipment manufacturing enterprises must be transformed and upgraded in time to meet the diversified demand of customers. In addition to the appearance, configuration, and other aspects of the product, the diversified demands of customers have different requirements for service quality, such as product delivery methods and delivery time. The online and offline purchasing and sales models will become a new trading channel because of its accurate and convenient characteristics, so as to meet the needs of the customer’s personalized transaction. Considering the difference between the dual-channel trading mode and the traditional transaction model, we put forward the problem of the location decision of the equipment manufacturing enterprise with dual-channel purchase and marketing. The purpose is to make the enterprise better configure the resources to meet and satisfy the new needs of the customers, and to ensure that the customers in each area can receive the products on time and completely
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
