Abstract
Locating a shopping centre by considering demand disaggregated by categories
Highlights
The growth of the urban population has meant the appearance of different types of commercial facilities, and shopping centres have been one of the more recent retail options
This article deals with the location of a new shopping centre, whereas previous works related to this problem have considered the demand as a whole, independently of the services provided by the shopping centre, in this article, the demand allocated to the shopping centre was disaggregated in four categories
Purchasing in shopping centres has a multipurpose nature because customers may buy from a range of goods and services belonging to different categories in different stores found in the same shopping centre
Summary
The growth of the urban population has meant the appearance of different types of commercial facilities, and shopping centres have been one of the more recent retail options. Following The International Council of Shopping Centers (2004), a shopping centre can be defined as a group of retail and other commercial establishments that is planned, developed, owned and managed as a single property, with on-site parking provided. Traditional models are focused on determining an optimal location, there are other managerial decisions that require the information to be disaggregated in categories in order to design the layout and the best distribution of the sales space for each category This decision, in itself, is as important as the location where the shopping centre is built. One of the aims of this study is to develop a practical location model that includes the disaggregation of the demand to deal with this limitation that exists in traditional models
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
