Localization of Translation Strategies of Game Websites from the Perspective of Eco-Translation Studies

Abstract

With the rapid evolution of the Internet, the electronic sports culture industry has flourished. An increasing number of foreign online games have been introduced, yet there remains a dearth of research on effective translation strategies for localizing English game websites. The localization and translation of game websites encompass a multitude of elements, including game backgrounds, character skill dialogues, and cultural adaptation. Eco-translation studies offer translators a well-coordinated process of selection and adaptation, empowering them to present a superior localized version from multiple perspectives. Using the American online game “League of Legends” as a case in point, this study delves into how translators can employ eco-translation principles to attain effective communication and align with the intended audience by considering the translation ecosystem. The objective is to identify localization and translation strategies for game websites that elevate players’ gaming experience.