Abstract
The hotel industry in China is in a stage of rapid development, and the development prospects of international hotel brands in Chinese market undoubtedly become the focus topic. The localization of international hotel brands is the inevitable trend of the development of international hotel. This paper expounds the reasons of international hotel brands localization and analyzes the localization strategies in China, mainly such as, talent localization, service localization, brand localization, and management localization.
Highlights
IntroductionWith the rapid development of tourism and hospitality industry in China, lots of international hotel brands grasp the chance to expand in China [1]
The hotel industry in China is in a stage of rapid development, and the development prospects of international hotel brands in Chinese market undoubtedly become the focus topic
This paper expounds the reasons of international hotel brands localization and analyzes the localization strategies in China, mainly such as, talent localization, service localization, brand localization, and management localization
Summary
With the rapid development of tourism and hospitality industry in China, lots of international hotel brands grasp the chance to expand in China [1]. It is not easy to survive in the fierce competition in China’s hospitality industry for international hotel brands, as the domestic hotels have already occupied the market. International hotel brands in China always experienced great challenges, as its cultural difference, regional economic disparity, insufficient managerial talent, and even distinct consumer behavior can be obstacles for the success in the Chinese hospitality industry [4]. Learning how to localize is crucial for the development of international hotel brands in China. This paper will explain the reason why international hotel brands need localization, and how to realize localization
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