“Localism”; in Chinese media context: An examination of a closed circuit community cable system

Abstract

The ongoing reforms in the Chinese media system have offered greater latitude for the development and operation of closed circuit community cable television. This research describes the structure and program content of one community system. Although similar to the national media model, the addition of a community channel offers a functional alternative. Local newscasts contain themes and production values similar to China Central Television (CCTV). Feature entertainment and music video request programs provide alternatives to the national and regional television channels. Increased access available through such systems has the capacity to expand the ideological range possible in Chinese life and exert pressure for further structural, operational, and ideological reform at the national level.