Abstract
The tradition of drinking coffee, as a cultural heritage of Indonesia, has existed for generations in the city of Medan, the capital of the province of North Sumatra and Sumatra is also a coffee-producing region in Indonesia, so it is not surprising to see the rise of coffee shop business with the current name of coffee café in Medan. Drinking coffee at the café is not just a necessity, it has become a lifestyle and is not limited to age, profession or social status; all the people gather and unite in this place and produce a togetherness. By means of Anthropolinguistic approach, the one referring to the study of humans and cultures related to linguistic functions and all the dynamics inherent in human activities, the research, aimed at revealing local wisdom in coffee cafes in the city of Medan, and based on the notion of cultural heritage preservation, is conducted using descriptive qualitative methods, revealing a series of community activities related to coffee café in Medan, supported by validity data in the form of interviews and questionnaires, with the key instruments, respondents, who truly understand the phenomenon of the tradition of drinking coffee. The results show that local wisdom is found in the coffee café in Medan, with a percentage of 96, having three points of discussion: Social Interaction Establishment through Polite Language (88%), Cultural Heritage Preservation (96%) and Economic Growth Improvement (92%).
Highlights
Understanding and preservation of culture, in this case the diversity of cultures in Indonesia, serves as a fortress to maintain the wholeness and the existence of culture from the influence of the drastic changing of times
Discussing or chatting while drinking coffee is the cultural tradition of Indonesian society
For points of local wisdom, the results show that 88% or 22 people agree that there is a Social Interaction Establishment through Polite Language in the coffee café, three do not give answer; 96% or 24 people agree with Cultural Heritage Preservation, one does not give answer and 92% or 23 people, for Economic Growth Improvement, two do not give any answer
Summary
Understanding and preservation of culture, in this case the diversity of cultures in Indonesia, serves as a fortress to maintain the wholeness and the existence of culture from the influence of the drastic changing of times. Socialization about culture up to the internalization stage must be done through cultural studies, so that the existing cultures in Indonesia are not eroded by time and space. The object of cultural studies is not limited to the arts or is often paired with cultural arts, but rather all forms of human activity aimed at improving the welfare of life again including physical and spiritual well-being. Its presence is able to influence one's knowledge and ideas This is in line with Koentjaraningrat (1993) stating that culture is the whole system of ideas, belonging to humans obtained by learning supported by seven elements: Language, Knowledge, Social Organizations, Living Equipment and Technology, Livelihoods, Belief and Arts
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