Abstract
Digital cable modems, wireless Internet service providers (ISPs), digital subscriber line (DSL) services, fiber optics systems, and Internet access through a growing number of direct satellite television providers have transformed the way that millions of Americans receive the latest news and information about political campaigns. Multilingual video, text, and audio files on candidate Web sites, dial-up Internet services provided through the Republican National Committee and the Democratic National Committee, electronic mail updates of policy announcements, Web site rebuttals to the statements made during the nationally televised presidential debates, full-color printable flyers and bumper stickers for laser printing, and other forms of interactive software and multimedia were just a few of the new developments in the 2000 presidential race. This article addresses the changing multimedia technologies—including the use of local television markets and the new uses of the World Wide Web—in the 2000 presidential election.
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