Local norms and moving intentions: The mediating role of neighborhood satisfaction

Abstract

Previous research has shown that neighborhood (dis)satisfaction is an important determinant for individuals' moving intentions. Attempts by policy makers to boost neighborhood satisfaction, and hence reduce the exodus of people out of particular neighborhoods, have often involved physical interventions and development projects, such as new parks or infrastructure. In the present study, however, we consider this issue from a “communitarian” perspective, focusing on the role of positive neighborhood norms (e.g., strong local networks, mutual trust, and joint activities among neighbors) in boosting neighborhood satisfaction, and consequentially reducing inhabitants’ moving intentions. Using a longitudinal design including two waves of the Netherlands Longitudinal Life-course Study (N = 2553 Dutch adults), Study 1 demonstrates that perceived positive norms in a neighborhood predicted lower moving intentions of its residents, mediated through increased levels of neighborhood satisfaction. Study 2 (N = 235 Belgian students) corroborates these findings in an experimental design where norms were manipulated. Reading a scenario where local norms were positive (vs. negative), was associated with lower moving intentions, again via greater neighborhood satisfaction. We discuss potential implications for local policy makers and formulate avenues for future scientific research.