Abstract
The research on “The Local Mass Media’s Attitudes towards the Environmental Situations in the East” aimed to learn the local mass media’s attitudes toward environment situation in the East of Thailand. This research is a qualitative study. In-depth interviews with key informants who are mass media in the eastern part of Thailand were applied. The informants were asked about their attitudes towards environmental problems in the East. Four issues mentioned during the interviews included Illegal waste disposal in other people’s properties, coastal erosion in Laem Chabang area, people’s opposition of the town plan amendment, and the fresh water conflict.
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