LOCAL MARKETING STRATEGIES TO EXPLOIT MARINE ECONOMIC POTENTIAL OF TRA VINH PROVINCE

Abstract

The study aims to evaluate the potential in developing the marine economy and proposes local marketing strategies to exploit these potentials in Tra VinhProvince. The analytical results indicate that Tra Vinh Province possesses plenty of potential, such as favorable geographic location, investment in infrastructure from the Government and local authorities, ability in region linkage, etc. According to the above outcomes, the study proposes four local marketing strategies which are local image marketing, local feature marketing, infrastructure marketing, and local people marketing. These strategies are used for attracting investment and exploiting the potential of the marine economy in Tra Vinh Province in coming time.