Abstract
This study examines an opportunity of decision-making local officials around the globe to increasing two-way interactions through usage of relevant online media channel, such as attractive websites, citizen-oriented social media, well-timed and addressed messages, focusing on the list of stakeholders. Moreover, paper outlines the results of analysis of current experience of most effective communication practices in United States, Europe and Asia, including OECD countries. Research also focused on most appropriate and implementable concept of best practice of local government, which consist informative, interaction, policymaking functions and help to involve citizens in public decision-making process. Thematic research issue will explore an effective role of media tools in introducing transparency and citizen trust in local government. doi.org/10.52536/KjD/vol_69_issue_1_A5
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