Abstract
Local comparisons with a few people displace the influence of general comparisons with many people during self-evaluation of performance and ability. The current research examined whether this local dominance effect obtains in the domain of health risk perception, an outcome of critical importance given its direct relation to preventative health behaviours. Participants received manipulated feedback indicating that their risk of diabetes (Study 1) or a serious car accident (Study 2) ranked above average or below average relative to numerous peers. Additionally, some participants were told that their risk ranked highest or lowest relative to a few peers. Participants evaluated their risk as significantly higher when they only knew that it ranked above average than below average. However, this effect was eliminated among participants who received additional local comparison information. These findings highlight the potential biasing influence of local comparison on everyday health judgment and behaviour.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
