Abstract

This study aims to investigate problems with local community participation in the Naga Fireball Festival in Phon Phisai District, Nong Khai province, and guidelines to promote local community participation in the conservation of the Naga Fireball Festival in Phon Phisai District. A mix method was applied. The results showed that overall, local community participation in the Naga Fireball Festival was at the high level (mean = 3.57, S.D. = 0.15). Guidelines to promote local community participation in the conservation of the Naga Fireball Festival in Phon Phisai District, Nong Khai province were proposed which included: 1) designing an official website to promote the Naga Fireball Festival, 2) establishing a learning center about the Naga in Phon Phisai District, 3) promoting homestay for a firsthand experience along the Mekong River, 4) expanding the role of young people in the community in festival planning, and 5) providing tourists’ activities based on the Legend of Naga. DOI: 10.5901/mjss.2014.v5n23p372

Highlights

  • Festivals are a type of cultural event and are travel attractions with unique features (Chang, 2006)

  • As a cultural destination in the northeast of Thailand, Phon Phisai District of Nong Khai province is prominent for the Naga Fireball Festival at the end of the Buddhist Lent which is based on the beliefs of local residents in the Serpent – Naga

  • Cohen (2007) states that along the Mekong River, there are fireballs allegedly shot, which are believed to be made by the Naga, to pay homage to the Lord Buddha and which recently became the focus of a major festival that attracts many tourists pilgrims

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Summary

Introduction

Festivals are a type of cultural event and are travel attractions with unique features (Chang, 2006). As a cultural destination in the northeast of Thailand, Phon Phisai District of Nong Khai province is prominent for the Naga Fireball Festival at the end of the Buddhist Lent (at the beginning of October) which is based on the beliefs of local residents in the Serpent – Naga. The Naga Fireball Festival plays an important role in the cultural tourism in Phon Phisai district, in particular, and Nong Khai province, in general. This festival has positive impacts on both cultural and economic dimensions. The Naga Fireball Festival in Phon Phisai District, Nong Khai province. Two questions were raised 1) What problems are there regarding the local communitys’ participation in the Naga Fireball Festival in Phon Phisai District, Nong Khai province?, and What guidelines should there be to promote local community participation in the conservation of the Naga Fireball Festival in Phon Phisai District, Nong Khai province?

Festivals and cultural tourism
Background of the Naga fireball festival in Nong Khai province
Local community participation
Tourism destination
Research Objectives
Research Methodology
Study design
Research Area
Establish a learning center about the Naga in Phon Phisai District
Promoting homestay for a firsthand experience along the Mekong river
Expanding the role of young people in the community in festival planning
Tourist activities based on the legend of the Naga
Conclution

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