Abstract
Business voices often oppose a redistribution of urban traffic space in favor of active transport modes. We surveyed 145 traders about their perceptions of their customers’ mobility behavior and interviewed 2,019 shoppers on two shopping streets in Berlin, Germany. Our results indicate that traders overestimate car use and underestimate active transport. Further, potential customers more often live close to their shopping destinations than retailers perceive. Our findings can help explain the opposition of local business to sustainable transport infrastructure and offer a knowledge basis for better informed decision-making regarding urban land use in cities.
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