Abstract
Tourism development has become a popular pursuit for local authorities seeking to generate new economic horizons. This requires the existence of some special attraction or package, something to distinguish an area from the basic diet of potentials that everywhere else can offer, or a strong competitive edge in what might be labelled as conventional markets. Unfortunately, new ways of nurturing tourism activity are increasingly hard to find and the tourism development scene is an increasingly competitive arena. Yet, competition is an unspoken word within the realms of tourism professionals, and a matter that is rarely confronted in any overt way by researcher
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