Living labs and co-creation techniques for university-business cooperation: a case study

Abstract

The paper reports about a case study about the regional role of universities, by focusing on the implementation and management of living labs to promote local tourism. The aim is to provide evidence of effective approaches to involve stakeholders in initiatives of regional development. To this aim, the stakeholder engagement activities that took place at the University of Macerata (Italy) were analysed. The conclusions highlight the usefulness of the methodologies and techniques used to facilitate university-business cooperation under the aegis of a living lab.