Abstract
LGBT Outreach Center (LOC) faces the difficult task of marketing outreach services to lesbian, gay, bisexual, and transgender (LGBT) individuals in a conservative rural/urban center. Creating internal messages that support the LGBT identity is critical to organizational member support. However, presenting external messages to a community-at-large that tends to be unsupportive of LGBT individuals is daunting. Focus groups identified obstacles to outreach and fundraising. Recommendations are provided for LGBT outreach centers in conservative areas.
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