Abstract
This paper analyzes the E-commerce live streaming strategy and team composition of Lijia Qi (Austin), the most influential E-commerce live streaming Influencer in China. Using the SWOT analysis framework, the advantages and disadvantages of the Austin Li team were analyzed in detail. Based on this research, insightful conclusions were gained by in-depth research of the entire Chinese live-streaming E-commerce industry, while giving scientific suggestions for the future development of both the industry and participants. The results show that Austin Li has a structured team composition. Different departments can rapidly cooperate with each other. The team has the professional and powerful insight to support Austin's business by making good backstage support. Austin Li has sensitive policies Insight. He cooperates with the Chinese government on Live streaming and obtains the support of government departments. Austin Li has good empathy and language skills, which can let him quickly infect his fans immediately to further seizes the solid foundation of purchasing power.
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