Livelihood strategy of Kelotok service provider for floating market tourism siring Piere Tendean Banjarmasin in the new normal era of Covid-19

Abstract

The government’s policies in dealing with the Covid-19 pandemic in the new normal era have a better impact on all sectors of life. In the tourism sector, this policy has an impact on increasing the income of service actors. The same thing also happened to the kelotok tour service provider of Siring Piere Tendean Floating Market, Banjarmasin. However, the increase is still not as significant as before the pandemic. Therefore, they need a livelihood strategy at the beginning of the new normal era of Covid-19. This study aims to analyze the livelihood strategy of the Siring Piere Tendean kelotok tourism service provider in Banjarmasin in the new normal era of Covid-19. The method used in this study was descriptive quantitative with 51 respondents from kelotok service providers. Data sources come from observations, questionnaires, interviews, and documentation. The results showed that the livelihood strategy of the kelotok tour service provider of Siring Piere Tendean during the new normal period of Covid-19 that was most widely carried out was the survival strategy as the main strategy. Meanwhile, the innovation carried out is to apply other strategies, such as diversification strategies; consolidation strategies; accumulation strategies: and network strategies.