Abstract
This paper questions how vertical tickers on leading social media platforms (blogs, Facebook, and in particular the Twitter micro-blogging platform) pose new challenges to research that focuses on political communications campaigns. Vertical looped tickers highlight the fleeting nature of contemporary networked and socially mediated communications, since they provide an intensely compressed space (interface) and time to have posts viewed by friends and followers. This article draws upon a research collaboration with the news division of the Canadian Broadcasting Corporation (CBC) to understand how Canadian political parties increasingly worked to strategically intervene, in real time on Twitter, during a broadcast political debate.
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