Abstract
On the 13th of October 2016, Thailand and the world lost a great man, King Bhumibol Adulyadej. Thailand has mourning period following his death. This research studies the creation of a live event designed to express loyalty towards the late King. This research is divided into three parts: production and management, creative and performance communication, and design production. As the sender, the creators a of a live event about the King and the mourning period have many factors to consider including the appropriate modes of expression in Thai ceremony, culture, and tradition, and also the fact that people were sad and it was a sensitive time. The main message of the event was thankfulness, respect, and deep gratitude. The results show that audiences, made up of both Thais and foreigners, felt part of the live event, demonstrated their appreciation with tears, and showed their respect toward the King.
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