Abstract
The World Economic Forum’s (WEF) Strategic Analysis Model outlines areas where the role of the media is important during a pandemic, so these areas may be selected to examine how the Lithuanian media perform their public information function during the COVID-19 pandemic. The study of the content of the Lithuanian media clarifies whether the media take into account the areas that, according to the WEF strategic analysis model, the media has an impact during the COVID-19 outbreak. This should provide new insights into the priorities and communication strategies of the Lithuanian media, especially in the context of the COVID-19 crisis. The aim of the article is to present three Lithuanian online newspapers quantitative and qualitative research and, in the context of the WEF Strategic Analysis model and, based on the data obtained, to assess the role of the Lithuanian media during the COVID-19 pandemic. It has been established that during the pandemic, Lithuanian online media pay sufficient attention to the topic of general governance: good and bad cases of health crisis management are shown to the public. However, during the research it became clear that international news on the topic of global governance dominates in Lithuanian news media: the media pay more attention to events in the international arena, and the challenges of Lithuania‘s internal management account for only a fifth of all information in the researched online newspapers. The article was prepared by Vilnius University journalism master students (2020).
Highlights
Ženevoje 1971 m. įkurta ne pelno siekianti organizacija, kasmet organizuojanti tarptautines įvairių sričių lyderių konferencijas ir susitikimus svarbiausiomis pasaulio temomis Davose, Šveicarijoje
The World Economic Forum’s (WEF) Strategic Analysis Model outlines areas where the role of the media is important during a pandemic, so these areas may be selected to examine how the Lithuanian media perform their public information function during the COVID-19 pandemic
The study of the content of the Lithuanian media clarifies whether the media take into account the areas that, according to the WEF strategic analysis model, the media has an impact during the COVID-19 outbreak
Summary
Siekiant reaguoti į COVID-19 pandemiją ir kitus šiuolaikiniame pasaulyje kylančius iššūkius bei sistemingai juos pateikti, PEF sudarė strateginės analizės modelį[2], kurio paskirtis – pateikti įvairių pasaulio probleminių sričių sąsają ir nurodyti, kaip pokyčiai vienoje srityje gali paveikti kitas. Žiniasklaidos nagrinėjimas pagal PEF modelį suteikia galimybę numatyti, kokias sritis žiniasklaida gali tiesiogiai paveikti COVID-19 protrūkio metu, taip pat analizuoti, kaip pandemijos metu tos temos yra pateikiamos žiniasklaidoje. PEF strateginės analizės modelyje nurodomos sritys, kuriose žiniasklaidos vaidmuo yra svarbus, ir todėl jos gali būti naudojamos kaip tam tikras lakmuso popierėlis siekiant įvertinti, kaip Lietuvos žiniasklaidos priemonės atlieka visuomenės informavimo funkciją COVID-19 pandemijos laikotarpiu. Tyrimo tikslai: 1) išsiaiškinti, ar pasirinkti Lietuvos internetiniai laikraščiai atskleidžia tas temas, kurioms, pagal PEF strateginės analizės modelį, žiniasklaida koronaviruso pandemijos metu turi poveikį ir su kuriomis yra glaudžiai susijusi; 2) palyginti, kokiu dažnumu internetiniuose laikraščiuose pasirodo su nagrinėjamomis temomis susijusios publikacijos ir kaip jų periodiškumas skiriasi tarp pačių internetinių laikraščių; 3) nustatyti pagrindines Lietuvos žiniasklaidoje aptariamas su COVID-19 susijusias potemes.
Sign-in/Register to view highlights & summary 
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
