Abstract
Literary studies and memory studies have in common that the main objects of their interest, literature and memory, may be broken down into heuristic triads: author/text/reader and encoding/storing/retrieval, respectively. The two triads may be compared historically and even blended metaphorically, the latter being a procedure present in most human discourses, including science (see Turner 2002; Lakoff and Johnson 2003). The metaphorical blend of memory with literature, where memorizing is the source domain and writing is the target domain, has been indirectly present in Western thought since Plato’s wax tablet (see Draaisma 2001), influencing the way memory is conceptualized and explained. The opposite blend, where writing is the source domain and memorizing is the target domain, would conceptualize the writer as the encoder of meaning that is stored in a text and later recalled by a reader.1 The second metaphor has not been used nearly as widely as the first one, and the most obvious reason for that would be that the metaphor applies fully only to the writer who remembers the text that he or she had written, which limits the usefulness of the metaphor. But the primacy of the author as the most privileged interpreter of the text has been disputed for a long time in literary theory, at least since Wimsatt and Beardsley (1998 [1954]) succinctly labeled the phenomenon “intentional fallacy.” Furthermore, different interpretations of any literary text make it a reconstructive effort towards meaning constructed by various readers (the common wisdom
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