Abstract

This study explores the various issues concerning the factors impacting Generation-Z perception of red culture organization identity. First of all, The growing and diverse tertiary education student enrollment can present a challenge for the university administrators to sustain their institution values; Secondly, Challenges to understand red culture organization identity in Generation-Z on the management identity of red cultural organizations ;However, lack of research related red culture identity affect the management identity of the red cultural organizations .Finally, there is no empirical evidence for the research on the variables influencing the identity of red cultural organizations. This study will measure the literature review regarding the impacting generation-Z perception of red culture organization identity.

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