Abstract
This article mainly reviews the literature of CSSCI publications in the marketing field and summarizes customer payment behavior in the context of Reward-based Content Payment, exploring the application of traditional marketing theories in the Content Payment context. Firstly, the connotation of Reward-based Content Payment in existing literature is sorted out, and the classification of Reward-based Content Payment is explored in depth. Secondly, the influencing factors of Reward-based Content Payment are summarized and sorted out. This article provides direction for future research, aiming to promote further development of the Reward-based Content Payment industry.
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