Abstract
During 1935, 1936. and 1938, in Belgrade was published a monthly magazine The Southslavic Choral Union Herald [Vesnik Juznoslovenskog pevackog saveza]. Three years represent 16 issues or 119 articles, or 216 pages. The first editor was Milenko Zivkovic (1901-1964), a Serbian composer of the younger generation, the chief secretary of the Southslavic Choral Union. The magazine was conceived as a newsletter. Choral societies, members of the South Slavic Choral Association, were given the opportunity to stay informed about the work of the Union and the activities of choral societies throughout the Kingdom of Yugoslavia. Therefore, Herald published numerous news, informative articles, speeches and obituaries. However, the Herald got physiognomy of a music magazine thanks to essays on the significant figures of Serbian music (Davorin Jenko, Stevan Mokranjac), texts about the problems of choral technique and interpretation, critical reviews of sheet music, and musical criticism. These texts were written by the leading Serbian musicians of the time: Milenko Zivkovic, Branko Dragutinovic, Petar Krstic, Mihailo Vukdragovic, Miloje Milojevic and Richard Schwartz. The Herald represented the ideology of integral Yugoslavism. The assassination of Yugoslav king Alexander Karadjordjevic during his visit to Marseilles in 1934 strongly affected the Kingdom of Yugoslavia, which has long been in the political crisis. However, the Herald and the Southslavic Choral Union have remained faithful to the ideology of Yugoslavism and to King Alexander as its symbol.
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