Abstract
This study aims to analyze empirically the factors that influence people's hijab consumption at this time and to find out the pattern of community hijab consumption from an Islamic perspective. This type of research is a descriptive qualitative approach. This qualitative research was conducted by reviewing and exploring various theories and practices through the literature and previous literature studies. The literature studied in this study is the literature with a period of 2014-2021. The variables in this study are consumption factors and consumption behavior patterns from an Islamic perspective. The result of this study is that the factors that influence people's hijab consumption are psychological (advertising and trends), and are influenced by environmental factors such as friends, and organizational groups.
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