Abstract
Media literacy is always related to media education. The problem is why is media to perform literacy? It is because our society is heterogeneous; in terms of their ethnicity, religion, infrastructure, education, knowledge, professional background, geography and other factors. This diversity indicator results also in differences of social perspective in grasping each content of media (Potter, 2001). The printing culture drives out the society’s competence to have contact with outside of both their selfness and their collective selfness. It might be helpful as outside information that can be used to repair the life order and structure. Unfortunately, although the importance of cultural literacy is in a consideration, the level of literacy competence of our society is still low. The society is in favor of information being read. The phenomenon in Ignas Kleden’s term is so-called as the secondary orality. Values and norms of local cultures within society can be utilized as the principle guidance for them to access information from new (foreign) media. We should put efforts on how our local wisdom functions as the community filter for media contents. Research and Development Division of Kompas (2011) reports culture is one of the devices through which we can develop a media literate society. This implementation is found in the Samin community at Pati Central Java, through their solid local doctrines they are successful to defend themselves not to imitate behaviors that they are in contact with.
Highlights
Media literacy is always related to media education
The problem is why is media to perform literacy? It is because our society is heterogeneous; in terms of their ethnicity, religion, infrastructure, education, knowledge, professional background, geography and other factors
The importance of cultural literacy is in a consideration, the level of literacy competence of our society is still low
Summary
Berbagai pandangan tersebut di atas, mengisyaratkan pada kita bahwa sebagian masyarakat kita belum begitu siap menghadapi berbagai bentuk media dan isi pesannya, oleh karena itu perlu adanya semacam ‘immunisasi’ buat khalayak kita yang sangat heterogen ini, baik agama, budaya, ras, etnik, partai dan lain-lainya. Hal ini berkaitan erat dengan kaidah melek media (media literacy), yakni tugas pokok dan fungsinya untuk menyebarkan informasi, mendidik, memberikan hiburan, dan pengawasan masyarakat (to inform, to educate, to entertaint and social control) yang seluruhnya adalah hak dan kepentingan publik.
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
