Abstract
The article is concerned with one of the newest trends in literary studies championed by the journal Translit . The ‘new poetics’ promulgated by the journal, as well as the underlying ‘pragmatic theory of literature’, means rejection of the aesthetic focus in writing. In its crusade against the ‘aesthetic ideology’ the journal adopts an extreme form of relativism and adheres to the theory of power struggle between elites as the key driver of social relationships. The author argues that attachment of a fetish status to writing tools (especially the most fashionable electronic ones), dismissal of ‘anthropocentricity’ in favour of ‘posthumanism’ by pragmatic theorists, and an aggressive search for ‘epistemological and political enemies’ are a cause for a major concern in the contemporary cultural crisis.
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