Abstract

PurposeThe purpose of this paper is to describe the change literary patronage underwent in England after the introduction of print, and attempt to explain the causes for the shift.Design/methodology/approachProvides a historical review of the period.FindingsThe practice became more of a marketing tool in bookmaking. The patronage of printed books was one of endorsement. It was a patronage that came from the use of a prestigious or powerful name, not from the financial support of a wealthy personage. Literary patronage of late Medieval England was a practice of financial support. A person of wealth would accept the financial responsibility involved with the production of literary materials. The patron became an important part of the bookmaking process and without the contributions of a patron most books would not have been produced. After the invention of the printing press, the role of patronage changed.Research limitations/implicationsAnalyses an era in the history of book publishing in England and should be of interest to scholars of Medieval England, and publishing and library history.Originality/valueProvides a review of patronage in an important era for changes in publishing.

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