Abstract
PurposeThe purpose of this paper is to describe the change literary patronage underwent in England after the introduction of print, and attempt to explain the causes for the shift.Design/methodology/approachProvides a historical review of the period.FindingsThe practice became more of a marketing tool in bookmaking. The patronage of printed books was one of endorsement. It was a patronage that came from the use of a prestigious or powerful name, not from the financial support of a wealthy personage. Literary patronage of late Medieval England was a practice of financial support. A person of wealth would accept the financial responsibility involved with the production of literary materials. The patron became an important part of the bookmaking process and without the contributions of a patron most books would not have been produced. After the invention of the printing press, the role of patronage changed.Research limitations/implicationsAnalyses an era in the history of book publishing in England and should be of interest to scholars of Medieval England, and publishing and library history.Originality/valueProvides a review of patronage in an important era for changes in publishing.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.