Abstract

The article traces the tendency of correlation between the preservation of a stable cultural tradition and the process of popularization of the literary heritage of the Omsk region through creation of a website, creation of new excursions, and systematization of literary content. The analysis of the conducted research allowed us to make a conclusion about the importance of information promotion. The project “OmskLiteraTur” allowed to draw attention to the problem of preservation and promotion of cultural heritage. In the course of the study, an entrance test was conducted for knowledge of the Omsk literary heritage, a register of literary excursion objects was compiled, scenarios of literary video tours were developed, interviews were taken, etc. The main emphasis in the research project was placed on young people as participants of the project, as a promising audience for broadcasting cultural traditions of a literary nature. Based on the study of the literary creativity of the Omsk region, conclusions were dawn about the process of the relationship between translation and preservation.

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