Abstract
This study attempts to assess individuals’ Bitcoin, Ethereum and Litecoin literacy, and then identifies different profiles based on the literacy levels of these cryptocurrencies, and further investigates whether financial literacy explains Bitcoin, Ethereum and Litecoin literacy. Using a sample from higher learning institutions in Malaysia, the results indicate that individuals exhibit higher knowledge on Bitcoin compared to Ethereum and Litecoin. Cluster analysis revealed two clusters, where the high-cryptocurrency-literacy cluster (high in Bitcoin, Ethereum, and Litecoin literacy) has a distinct demographic profile and higher financial literacy than the low-cryptocurrency-literacy cluster (low in Bitcoin, Ethereum, and Litecoin literacy). Financial literacy is shown to explain Bitcoin and Ethereum literacy, but not Litecoin literacy.
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