Abstract
Behind the fast development of online shopping market in China, there are the risk of bankruptcy and development dilemma caused by huge loss. This paper suggests that they should take improving logistics service quality as short-term goal, and appearing on the stock market as middle-term goal. By transferring a part of capital from pricing strategy and promoting strategy to logistics department, the logistics service quality could be greatly improved though with little profit or even loss. This could attract customers, enlarge sales and market shares, and finally attracting venture capital fund and realizing listing strategy successfully. This strategy is based on the principle of systematic optimization and called listing oriented logistics service strategy. Finally, this paper analyzes the acceptance of this listing oriented logistics service strategy with TAM model for large-sized transactional shopping websites, it would be increased with the pressure of fierce market competition as well as increased customer needs.
Highlights
Online Shopping refers to the transactions of goods and services through Internet, including Business to Business (B2B), Business to Consumer (B2C) and Consumer to Consumer (C2C) and Government to Business (G2B)
This paper analyzes the acceptance of this listing oriented logistics service strategy with TAM model for large-sized transactional shopping websites, it would be increased with the pressure of fierce market competition as well as increased customer needs
This paper argues that the implementation differentiation strategy in logistics service could provide new ideas for large transactional online shopping websites to attract customers and facilitate customers to purchase
Summary
Online Shopping refers to the transactions of goods and services through Internet, including Business to Business (B2B), Business to Consumer (B2C) and Consumer to Consumer (C2C) and Government to Business (G2B). In 2015, the total amount of China’s online shopping market transactions reached 3.88 trillion RMB, which increased by 33.3% compared with 2014. The proportion of the total online shopping market transactions accounting for retail sales of consumer goods increased to 12.9%. According to China Internet Network Information Center, the scale of China’s online shopping market has been keeping a high growth rate since 2010, increased by nearly 7 times in the last 6 years [2]. The rapid growth of online shopping market transaction is largely caused by the quantity of China cyber citizens’ steady increase. Based on the analysis of existing cases, this paper puts forward the strategy of logistics service based on listing and analyzes the feasibility of this strategy by using technology acceptance model
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