Abstract
We have witnessed an increasing amount of science podcasts, and it has emerged as an important venue for science communication. From a strategic science communication perspective, this study investigated how science podcasters view science communication–related goals and objectives, as well as the tactics they use in producing science communication content based on the theory of planned behavior. A survey ( N = 147) with science podcasters showed that they see excitement and interest in science as their most prioritized objective and present the value of science over time. In addition, our results showed that podcasters frequently use communication tactics, but it may not have resulted from planned strategic communication action. The findings of this study provide initial insight into podcasters’ views and practice as part of the science communication effort.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.