Listeners Perceptions of Forte FM’s Role in Facilitating Community Development in Alice, South Africa

Abstract

ABSTRACTThis paper examined listeners’ perceptions of Forte FM’s role in facilitating community development in Alice, which is a small rural town under Raymond Mhlaba Municipality, South Africa. Forte FM is a community radio station located at University of Fort Hare, Alice campus, established to facilitate development in communities within the Amathole District Municipality. The paper adopted a qualitative design in which qualitative questionnaires with open-ended questions were used to collect primary data. The findings revealed that listeners view Forte FM as a community station that facilitates development in Alice in various ways, including providing the community with agricultural information, promoting local culture and local artists as well as creating health awareness among others. The paper further revealed that listeners feel a sense of community ownership towards the radio station and this means that the community is involved in their own development.