Abstract
Prior research has shown that microblogs have the capability to predict the trend of the whole stock market. These findings arouse interest in the question of whether this medium can be used as a non-financial information source to evaluate the performance of individual companies. This paper addresses this question by evaluating individual company performance based on employees’ microblogs. We collected recent three-year microblog histories of 6,735 employees of 50 companies, analyzed employee opinion at different levels, extracted main topics, identified topics and words related to company performance, and demonstrated ways in which employee opinions can reflect company performance. The findings suggest that, after careful processing, microblogs can be useful non-financial information sources to help in auditing and accounting.
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