Abstract
Newsletters are a vital source of current news, events and the latest happenings in a given field. Even in the library field, LIS professionals relied on newsletters to keep up with the latest developments in their area. For years, LIS professionals have been using print and online newsletters to promote and market their library, activities, services, and products. The objective of a newsletter, whether internal or external, is to inform and keep in touch with users/clientele/patrons/members. It contains the latest news, updates, important information, highlights and curated insights that assist in branding and marketing the institution, library, its products and services, and library personnel. It is a cost-effective promotional tool for building trust and motivating members to take actions such as attending a conference or seminar, purchasing a product, etc. This article aims to explore how Indian library networks are successfully adopting and leveraging newsletters to provide timely and reliable trustworthy news before various social tools and technological tools have been introduced and how LIS professionals are utilizing them to update themselves. Newsletters from INFLIBNET, DELNET, and ADINET are studied and evaluated on various parameters, and the findings have been presented in this article.
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