Abstract
This article explores the history of the South Carolina and Georgia elites’ passion for madeira wine. It describes the nature of madeira and the characteristics that made the wine unique. By historical accidents, planters and merchants developed an ardent taste for madeira and over time this fondness became elevated to a tradition for collecting. Employing Bourdieu’s concepts of multiple forms of capital, the article demonstrates that madeira became an important form of cultural capital as an elite consumer good. However, reduced circumstances resulting from the economic disruptions of the Civil War brought an end to madeira culture by 1900.
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