Abstract
The crisis brought by the latest Covid-19 pandemic has affected many different aspects of our everyday life, challenging and changing the way we do things. Our make-up behaviours were no exception. In previous periods of recession, cosmetic sales were used as a proxy to outline the economic situation—a phenomenon known as the Lipstick Effect. The aim of this paper is to record women’s cosmetic habits in the aftermath of Covid-19 and to inquire if the Lipstick Effect can still be considered a valuable economic indicator.
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